What about buying an apartment? Analysis of hot topics and hot content on the entire network in the past 10 days
Recently, the discussion on "whether it is worth buying an apartment" has continued to heat up on major social platforms and real estate forums. This article combines hot topics and data from the entire Internet in the past 10 days to provide you with a structured analysis of the pros and cons of apartments from the dimensions of investment return, policy restrictions, and living experience.
1. Popularity data of apartment room discussions on the entire network (last 10 days)

| Platform | Amount of related topics | core points of dispute |
|---|---|---|
| 128,000 items | Property rights period, commercial water, commercial and electricity costs | |
| Zhihu | 560+ questions and answers | ROI vs Residential |
| Douyin | 320 million plays | Loft decoration case sharing |
| Real estate forum | 1800+ posts | Transfer tax calculation |
2. Five advantages of buying an apartment
1.Low total price threshold: The average price of apartments in first-tier cities is about 60%-70% of that of residences in the same location. For example, the average price of residences in Chaoyang District, Beijing is 80,000/㎡, while that of apartments is only about 50,000/㎡.
2.No purchase limit policy: Among the control policies of 15 hot cities, apartments still maintain the feature of no purchase restrictions (see the table below for details).
| city | Residential purchase restriction policy | Apartment purchase restriction policy |
|---|---|---|
| Shanghai | 5-year social security from other places | No purchase limit |
| Shenzhen | Shenzhen 3-year social security | No purchase limit |
| Hangzhou | 4 years of social security abroad | No purchase limit |
3.High rental yield: According to data from the Shell Research Institute, the average rental return rate for apartments is 3.5%-5%, which is higher than the 1.5%-2.8% for residences.
4.Flexibility for both commercial and residential use: Companies can be registered, suitable for entrepreneurs.
5.Large space for decoration and personalization: Loft apartment renovation has great potential, and the Douyin-related topic #apartment renovation has been viewed 170 million times.
3. 4 Major Risks of Buying an Apartment
1.High carrying costs: The cost of commercial water and electricity is 30%-50% higher than that of residential water and electricity, and property fees are usually 2-3 times that of residential buildings.
2.Difficulty changing hands: Second-hand apartment transactions need to pay the difference of 20% personal income tax + 5.6% value-added tax + 3% deed tax. The total tax can reach 30% of the transaction price.
3.Lots of loan restrictions: The down payment ratio starts from 50%, the loan term is up to 10 years, and the interest rate is 10%-20% higher than that of residential housing.
4.Settlement and school district restrictions: 90% of cities do not allow apartments to be settled, and children cannot enjoy the resources of the school district.
4. Experts recommend buying groups
| Crowd type | fit index | Suggestions |
|---|---|---|
| Single youth | ★★★★ | Transitional residence preferred |
| Investors | ★★★ | Need to calculate long-term returns |
| home user | ★ | Not recommended as first choice |
| Entrepreneur | ★★★★ | Balancing office and accommodation |
5. New trends in the apartment market in 2023
1.Signal of policy relaxation: Guangzhou and Chengdu have both piloted the "commercial to residential" policy, allowing eligible apartments to enjoy water and electricity.
2.The rise of long-term rental apartments: Leading real estate companies such as Vanke and Longfor have launched custody services, promising annualized returns of 5%-6% in five years.
3.Smart apartments are popular: The premium rate for apartments with face recognition and smart home is as high as 15%-20%.
In summary, apartments are suitable for people with specific needs. It is recommended to make a 3-5 year capital plan before purchasing, and give priority to projects along the subway line with mature supporting facilities. If you mainly live in it, it is recommended to experience the lighting and ventilation on the spot; if you want to invest, it is recommended to choose a brand apartment with hosting service.
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