What brand of women's underwear is good? Popular brands and purchasing guides across the Internet
As consumers pursue quality life, the purchase of women's underwear has become one of the hot topics recently. This article will combine the hot content of the entire Internet in the past 10 days to give you a structured analysis of the key points for purchasing women's underwear from the dimensions of brand reputation, material comfort, price range, etc., and recommend brands that are currently attracting much attention.
1. Ranking of popular women’s underwear brands

Based on e-commerce platform sales, social media discussions and user reviews, the following are the most popular women’s underwear brands in the past 10 days:
| Ranking | Brand | Core advantages | price range |
|---|---|---|---|
| 1 | UNIQLO | Breathable cotton, high cost performance | 39-129 yuan |
| 2 | Victoria's Secret | Sexy design, various styles | 99-399 yuan |
| 3 | Bananain | Non-sensory labels, technical fabrics | 59-199 yuan |
| 4 | Aimer | Fits Asian women's body shape | 89-259 yuan |
| 5 | Six Rabbits | Girly design, affordable price | 29-89 yuan |
2. Three key factors when purchasing women’s underwear
1. Material selection
The most discussed material on the entire network ismodal cotton(accounting for 42%), followed bypure cotton(35%) andSilk(12%). Modal has become the first choice in summer because of its softness, breathability and strong antibacterial properties.
2. Style preference
| style | Applicable scenarios | Heat Index (1-5) |
|---|---|---|
| High waist style | Autumn and winter warmth/shaping | 4.2 |
| Mid-rise | daily wear | 4.8 |
| Low waist style | Pair with low-waisted pants/skirt | 3.5 |
3. Distribution of consumer concerns
According to social media data analysis, the top three factors that users care about most are:Comfort (78%),Value for money (65%)andTraceless effect (53%).
3. Emerging trends in 2023: Functional underwear becomes popular
The following two types of products have seen a surge in discussion recently:
4. Combination solutions recommended by experts
Combined with the actual test recommendations of many fashion bloggers:
| Demand scenario | Recommended brand + model | average price |
|---|---|---|
| daily commute | UNIQLO AIRism series | 79 yuan/item |
| romantic date | Victoria's secret lace | 159 yuan/item |
| Sports and fitness | Jiao Nei 302S traceless model | 89 yuan/item |
5. Guide to avoid pitfalls
Based on consumer complaint data, please note:
In summary, the choice of women's underwear needs to be based on personal needs and scenarios, with priority given to material safety and wearing experience. Regular replacement (recommended 3-6 months) is more important than chasing high prices. I hope this guide can help you find the most suitable brand!
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